福田CBD文化金融街区，位于深圳市福田区，横跨广电、招商及农业银行、深交所大厦、太平金融大厦四个地块。
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CBD指Central Business Distinct，主要指城市地区的商业密集度较高，文化金融街区也指向对“金融”的关注。本街区内以银行、证券大厦、各类金融机构为主要使用者，因此金融属性是本地区无法回避的属性特征。
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我们以证券的涨跌子弹图作为福田CBD文化金融街区的核心符号，组成本项目的VI形象，让受众的理解成本降到最低，同步我们以此为原型设计了与VI相对应的标识体系，使得VI体系和标识系统有了完整的匹配度。
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主持设计师：张烁
项目设计师：张烁
设计师：YOUNG、刘楚翘、张皓涵
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内容：VI、标识导视
周期：2022年8月-至今
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空间摄影：ACF
Shenzhen Futian CBD Featured Financial District, located in Futian District, Shenzhen, spans four parcels of land: Canton, China Merchants and Agricultural Banks, SZSE Building and Taiping Financial Building.
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CBD refers to Central Business Distinct, which mainly refers to the high density of business in urban areas, and Cultural and Financial District also points to the focus on "finance". As banks, securities buildings and various financial institutions are the main users in this neighborhood, financial attributes are an unavoidable attribute of this area.
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We used the bullet chart of the rise and fall of securities as the core symbol of the Shenzhen Futian CBD Featured Financial District to form the VI image of the project, which minimized the cost of understanding for the audience, and synchronized the design of the logo system corresponding to the VI based on this prototype, so as to make the VI system and the logo system have a complete degree of compatibility.
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Principal Designer：Zhang Shuo
Project Designer：Zhang Shuo
Designer：YOUNG、Liu Chuqiao、Zhang Haohan
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Content：VI, Signage and Wayfinding Design
Period：08.2022-present
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Space photography：ACF
